Scott M. Reid is a sports enterprise/investigative reporter for the Orange County Register. After all, Lee said, Chens win comes amid years of pandemic-fueled racism, built upon the centuries-old anti-Asian racism. In China, a resurgent nationalism has meant that even among citizens, anyone airing even the mildest of criticisms can be accused of disloyalty. Now with one Olympics under his belt, Chen is poised to cement his legacy with his first individual medal. He added a gold from Skate Canada to his trophy case a week later. Chen has long-term deals with 11 partners, many of which overlap with Team USAs official sponsorships, including Bridgestone, Comcast, Nike, Toyota and Visa. He has another session between 11:40-1:40. Ms. Gu, whose father is white and mother is Chinese, was born and raised in California by her mother. It was a massive letdown, one that couldnt be soothed by the bronze he landed in the team competition. in the History of the Americas from the University of Washington. There is no one more deserving. The implication is that heritage alone is no longer enough for Chinese American athletes to be embraced by China. Chen, who trains in Irvine, won the gold medal in convincing fashion. And now he has filled the one hole in resume the Olympic gold medal. The only real question remaining is whether Chen is the greatest of all-time in a sport he has revolutionized? By continuing to use this website, you agree to our cookie and, Nathan Chen Height, Weight, Age, Body Statistics, Achraf Hakimi Height, Weight, Age, Body Statistics, Kylie McDevitt Height, Weight, Age, Body Statistics, Tayyab Tahir Height, Weight, Age, Body Statistics, Angela Rye Height, Weight, Age, Facts, Biography, Adam McArthur (YouTuber) Height, Weight, Age, Body Statistics, Brielle Biermann Height, Weight, Age, Body Statistics, Elvish Yadav Height, Weight, Age, Body Statistics. No one wants to skate like that on Olympic ice, Chen said. He holds the distinction of being the first male skater to have competed with 5 different types of quadruple jumps flip, toe loop, loop, Salchow, and Lutz. He also covers Olympic and international sports as well as the Los Angeles bid to host the 2024 Olympic Games. Chen and his figure skating teammates are also still waiting to get their silver medal from the team event. But Uno stumbled on a quad loop. He landed five sets of quadruple jumps in the competition and danced to the tunes of the famous Elton John song, Rocketman. Britni de la Cretaz is a freelance writer and baseball enthusiast living in Boston. He is making his second Olympic appearance after first competing in 2014, when he placed sixth in the short program with a score of 86.00. As Chen returns for the 2022 Beijing Games, the 22-year-old has reasserted himself as a dominant presence in the sport. But Sign up for Boardrooms newsletters to get the biggest stories in the business of sports, entertainment, and culture directly in your inbox daily. He worked so hard. She speaks Chinese fluently and visited Beijing frequently as a child. When the 2022 Olympic figure skating competition gets underway, three-time world champion Nathan Chen will lead a U.S. team looking to improve on its two Olympic On one end is 16-year-old Alysa Liu, the youngest member of Team USAs figure skating delegation. To be an American-born athlete of Chinese descent on sports most prominent global stage is to be a lightning rod for patriotic, some say nationalistic, sentiment. Known to people as the 'Quad King', Chen lands incredible quadruple jumps during figure skating competitions. Figure skater Nathan Chen made history at the Beijing Olympics, becoming the first Asian American man to earn an Olympic medal in mens figure skating singles. By Jade Yan. For an optimal experience visit our site on another browser. (Photo by Harry How/Getty Images), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. Nathan Chen has good brand appeal, says John Grady, a sports law professor at the University of South Carolina. At the same time, we still have a long way to go when it comes to ensuring that endorsements prioritize an athletes performance over their looks, and move away from promoting an idealized standard of beauty. Yet the financial benefit is minimal, even for those who win gold medals. You could say Nathan Chen has unfinished business. They were living in a car, Arutyunyan said. Hes better, Arutyunyan said. Whatever ends up being the case will be the case, but I'm still wrapped up in what I was able to do today., Watch all the action from the Beijing Olympics live on NBC. She has a bevy of lucrative endorsements from top Chinese brands, like JD.com, Bank of China and Anta. He instead wanted to become a hockey goalie. Hanyu finished with a mark of 95.15, over 15 points below his score at the PyeongChang Games. Nathan Chen went to the West High School in Salt Lake City. Just over a century before Chen stepped onto the podium to accept his medal for the U.S. in front of the world stage, with the national anthem blaring from the speakers, people of Chinese descent were barred from any semblance of the American dream. Wu added that perhaps Chens extraordinary, almost herculean abilities could have potentially mitigated Americans reluctance to accept someone of Asian descent as the face of U.S. figure skating. The high-flying unique skating style of The Quad King, as he is affectionately known (not for his thighs, rather his world-famous quadruple jumps), sets him apart from the competition, and brands have taken notice. Nathan Chen Expresses His Thoughts on the Word Icon. WebWe would like to express our deepest gratitude to all of Nathans past and present sponsors listed below. They emigrated to the United States in their 20s. #WinterOlympics pic.twitter.com/5dxRkPjLLW, NBC Olympics (@NBCOlympics) February 10, 2022, Olympic Champion behavior. Japans Yuma Kagiyama (310.05) and Shoma Uno (293.00) took the silver and bronze medals but were in reality never anything more than warm-up acts to Chens main event. Likewise, most of his deals come from sponsorships and endorsements. I couldnt play after that, I was so emotional.. Hurdler Dawn Harper-Nelson, who won a gold medal at the 2008 Summer Games in Beijing and a silver medal in London in 2012, is sponsored by Nike, but has never received as many endorsements as fellow hurdler Lolo Jones. By the way if you wants to know how come she gets so many endorsements, just google her picture.-1 she is young enough to try again on the next Olympics. A month after the PyeongChang Games, he landed a record eight quads in winning at the World Championships and then enrolled at Yale in the fall of 2018. Kimmy Yam is a reporter for NBC Asian America. NBC is all-in on Chens global appeal, featuring him in its cross-promotion with Universal for the upcoming Jurassic World blockbuster film. Arutyunyan asked Chen, then 12, what he wanted to do with his skating. The Chinese response to some of the athletes has been indifferent at best, derisive at worst. Other Asian American athletes have received endorsement deals, most notably figure skater Nathan Chen (Kelloggs, Nike, United Airlines, Coca-Cola) and snowboard phenom Chloe Kim (Nike, Burton, Toyota, Visa, Samsung, Monster Energy). (AP Photo/Jeff Roberson), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. But worsening geopolitical tensions between Beijing and Washington have made maintaining the balancing act difficult for such athletes. Chen has been all but invincible since his 2018 Olympic stumble. Sometimes adversity makes the Chen, who trains in Irvine, won the gold medal. Mr. Chen had initially rankled the Chinese public at the 2018 Games, when he skated to the music of Maos Last Dancer, a 2009 film about a Chinese ballet dancer who had defected. Its good that there are a lot of athletes being rewarded with sponsorship money who may have been historically overlooked. He was an Investigative Reporters and Editors award finalist in 2002 and 2003. Chen, who trains in Irvine, won the gold medal. Nathan Chen is represented by Yuki Saegusa of IMG Sports & Entertainment. Chen and his mother Hetty Wang relocated to Southern California in December 2011 to train with Arutyunyan, who previously worked with five-time world champion Michelle Kwan, world champion Mao Asada of Japan and Olympic silver medalist Sasha Cohen. Hence, he is the best skater out there. He has also tried his hand at gymnastics and competed in regional as well as state-level competitions for 7 years. At the 2016 Summer Olympics in Rio, 23 percent of the 550 American athletes were Black. He has contracts with Kelloggs, Bridgestone, United Airlines, Nike, and Coca-Cola. But soon after, his mother noticed his love for figure skating and gave him a pair of skates. Choy explained that at the time, men in the community were seen as nonhuman, let alone American, filthy, immoral, harbingers of disease. Sports culture, she said, was primarily accessible through segregated sports leagues. With unprecedented momentum heading into the Beijing Games, wins in 17 of his last 18 events, and NBC positioning him front-and-center in their marketing as one of the marquee athletes to watch, Chen has the opportunity to take his legacy and personal brand to new heights. Two decades ago, China held up athletes like the figure skater Michelle Kwan and the tennis player Michael Chang as cultural ambassadors. (AP Photo/Jae C. Hong), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. And brands are betting on it. Being an elite athlete requires physical, emotional, and financial sacrifice. The first and only skater to land five types of quadruple jumps in competition is a marketers dream, not only as an extraordinary athlete but as an accomplished musician and student majoring in statistics and data science at Yale. Hanyu fell on his attempt to finish with a total score of 283.21 and in fourth place. Reid's 2012 and 2013 reporting on sexual abuse within USA Swimming led to the banishment of two top level coaches. For all his success, Chens first Olympic experience, four years ago in South Korea, hounded him until this week. I think for a greater change to occur, there must be power that is beyond the Olympics. Many countries have for decades recruited foreign-born athletes to boost their chances of winning medals at the Olympics. Nathan Chen celebrates after completing his free skate in the mens figure skating competition on Thursday (Wednesday night PT) at the Winter Olympic Games in However, Choy noted that many of the archaic stereotypes as perpetual foreigners have continued to linger, contributing to an underrepresentation of Asian Americans at the most elite levels of sport. He eventually managed to complete his high school education through a virtual school program atCalifornia Connections Academy. I want to be Olympic champion, Chen said. Chen, who set a world record earlier this week in the mens short program, is the gold-medal favorite for the mens individual competition. src="https://www.facebook.com/tr?id=674090812743125&ev=PageView&noscript=1"/>. There is a history of Asian Americans forming their own sports leagues in basketball, tennis and bowling.. His mother would pay me and I gave it back to the boy.. Chen, who trains in Irvine, won the gold medal with a world-record score. Save my name, email, and website in this browser for the next time I comment. He now owns the top four free skate programs. Many Olympians have day jobs because they cant survive solely on competing. A post shared by Nathan Chen (@nathanwchen). Nathan Chen won gold in the mens single figure skating competition on Wednesday. Team Event Mens & Pairs SP, Rhythm Dance. When you think of sporting legends you think of names like Tom Brady, Michael Jordan, Weir said. The Beijing Olympics are dubbed the redemption tour for Chen. The history of Olympic figure skating is so iconic it predates the Winter Games themselves. Phil Pacsi, Vice President of Bridgestone Americas Sports and Event Marketing and Training, told Sports Business Daily that Wagner is still and will always be an Olympian who has been on the Olympic podium. If that were the case, Mirai Nagasu, who did make the Olympic team, shouldve had the same level of pre-Games attention. What a pity., The Olympians Caught Up in the U.S.-China Rivalry, https://www.nytimes.com/2022/02/16/world/asia/olympics-china-american-athletes.html. He has contracts with Kelloggs, Bridgestone, United Airlines, Nike, and Coca-Cola. And because she cant work remotely, she works about 40 hours a week when shes home, and goes from full-time to part-time to accommodate her travel schedule. Becoming a figure skater wasnt initially in his plans. After Nathan Chen crushed his men's free skate routine (while wearing an outfit designed by Vera Wang) and won the gold for Team USA, he got a stuffed animal instead of the coveted prize. Come for the mens and womens hoops tourneys, stay for DJ Diesel and the Kansas State Wabash Cannondog its all waiting for you in Kansas City starting March 8. Despite the outpouring of adulation in China, Ms. Gu is also walking a fine line. This is a BETA experience. After the 2020 worlds were canceled because of the pandemic, Chen won his third world title last March. Full Spectrum Services LLP 2022 | All Rights Reserved, Nathan Chen Is Proud to Make a Change Alongside Michael Phelps and Naomi So now that he has stood on top of the Olympic medal podium where does he stand in history? Not being able to speak Chinese fluently was the first strike against Beverly Zhu, the California-born figure skater who competes for China under the name Zhu Yi. Even before the Olympic qualifier, Wagner had a huge number of endorsement opportunities, and appeared in advertisements for Bridgestone, Dicks Sporting Goods, Nike, Procter & Gamble, Samsung, Toyota, and Zico coconut water. Arutyunyan agreed to coach Chen only after the boy passed an interview. The 22-year-old took the top This list includes a diverse range of experience, with seven athletes making their Olympic debut. His fast ascent in the skating world earned him numerous records, championships, notoriety, and golden expectations. Asian American Histories of the United States. No matter what happens on the ice in Beijing, The Quad King will be must-see TV. Exclusion laws were repealed, so they dont really exist in that kind of current state, Lee explained. Figure skater Ashley Wagner was a 2014 Olympian who won a bronze medal in the team event and was pegged to make the 2018 team. Chen, known for attempting high-difficulty jumps, entered PyeongChang with high hopes but ultimately struggled to execute on the ice. It had always been a dream of mine and its a pretty daunting mountain, Chen said. Get Bitch Media's top 9 reads of the week delivered to your inbox every Saturday morning! On the other hand, its likely that well continue to see mostly white faces in endorsement deals because the U.S. Olympic teams are still overwhelmingly white. Nathan Chen, Jason Brown: US Goes for Figure Skating Medals. Eileen Chen has deals with more established He rebounded in the free skate, becoming the first person in Olympic history to attempt six quads and to land five cleanly. She wasnt just running for a medal; she was running for endorsement money. Yet Wagner didnt make the Olympic team this year (shes an alternate). Its really a sad commentary on the industry Lolo [Jones] is in, Janice Forsyth, the director of the International Centre for Olympic Studies at the University of Western Ontario, told the New York Times. His win was a moment of pride, particularly for the Asian American community. Hu Xijin, a recently retired editor of Global Times, a brashly nationalist Chinese newspaper, warned Chinese propaganda organs on Sunday to moderate their praise of Ms. Gu, suggesting it was unclear which nation she would identify with as she got older. Kagiymas free skate featured only four quads and lost technical points early in the program. Though gold medalists earn close to $40,000 at the Olympics, they can make as little as $3,000 and $12,000 per year for competing. Like all Americans, Asian Americans love sports, but certainly there was social segregation, Wu said. BEIJING When the figure skater Nathan Chen won an Olympic gold medal for the United States, She has a bevy of lucrative endorsements from top Chinese The form displayed from there is incredible as three World Championships followed. On the other end, are five athletes over the age of 30, capped off by 33-year-old Evan Bates making his fourth Olympic appearance. Hes definitely better.. Overall, he leans towards scientific-based training and focuses on improving the strength and power. Gold Medalist Nathan Chen, US Olympic Gold Medalist Breaks Silence on 2026 Mega-Games Appearance, Been Through So Much: Serena Williams Leaves a Huge Impact on Olympic Gold Chen said he focused on "enjoying every moment" for this year's Games compared to 2018 where his mind was set on the medal and podium. I mean, I don't really feel like I'm the most qualified person to talk about it, Chen said. Copyright 2023 NBCUniversal Media, LLC. Instead of strapping on goalie pads, though, Chens mom gave him figure skates, sending him down a new path on the ice that included winning his first national skating title at 10. (AP Photo/Bernat Armangue), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. But it wasnt enough. Japans Yuma Kagiyama placed second with a score of 108.12. While the sport used to regularly spawn celebrities like Kristi Yamaguchi, Tara Lipinski and Sarah Hughes, its TV numbers have been in decline since the Tonya Harding and Nancy Kerrigan saga leading up to the 1994 Games. Cecilia Colledge Memorial Fund. However, figure skating is one of the events where athletes are getting the plush toy before they are handed their medals. Despite the His win As Chen returns for the 2022 Beijing Games, the 22-year-old has reasserted himself as a dominant presence in the sport. Osaka for a Noble Global Initiative, Despite Securing the Podium, Nathan Chen and the US Team Deeply Frustrated on Eileen Gu celebrated her silver medal win for China in the freeski slopestyle competition on Tuesday. His free skate score of 215.08 was also the highest in Olympic history. One of the final events of the Winter Olympics will be the Exhibition Gala, during which fans will get to enjoy more personality-centric performances featuring some of the Games most popular skaters. He is the 2022 Olympic champion, a three-time World champion (2018, 2019, 2021), the 2017 Four Continents champion, a three-time Grand Prix Final champion (2017, 2018, 2019), a ten-time Grand Prix medalist (8 golds, 1 silver, 1 bronze), and a six-time U.S. national champion (201722). The attacks were so intense that Chinese internet censors stepped in to tamp down the vitriol. But in the United States, where she was born and trained, some conservative political pundits called her ungrateful. Disaster ensued during his short-program performance, and he found himself 17th on the leaderboard before rallying back to a medal-less fifth-place finish. Future Plan, Months After Olympics, Gold Medalist Nathan Chen Reveals Frustration of Not Theyre all slated to compete in one event with some being tapped for the team event mid-Olympics. Americans are hedging their bets on Chen, who is from Salt Lake City. His success, Lee cautioned, shouldnt be interpreted as definitive proof of racial progress in the U.S. And as the pandemic-fueled violence shows, Asian Americans continue to contend with the trope that they arent part of the American fabric. The sensational figure skater is proving to be a legend in recent times. He attended West High School in Utah while later on attended Yale University. This means virtually unlimited commercial endorsement and I doubt she is gonna miss USA. Many Chinese obsess over her strong Beijing accent, her success as a model and reports about her near-perfect SAT scores. John Wilson Blades. American athletes of Chinese descent at the Games are targets of patriotic and even nationalistic sentiment from both countries: sometimes adoring, sometimes hostile. However, the Chinese duo Sui Wenjing and Han Cong will have their work cut out for them with France, the U.S. and the Russian Olympic Committee all expected to enter competitive pairs. In PyeongChang, the then-18 year-old struggled in the individual event, eventually clawing his way back to fifth place after slipping to 17th. If the team from Russia is disqualified, that would ultimately elevate the U.S. to the gold medal, a second for Chen. And when it comes to whos chosen for those deals, looks matter just as much as performance and athletic ability. Beverly Zhu, or Zhu Yi, blows kisses to the camera after competing in womens single skating short program on Wednesday. Get on our list for weekly sports business, industry trends, interviews, and more. He had the best score in the previous two Olympic short programs on his way to consecutive golds. Expected to challenge Hanyu for the gold medal, any hopes of making the podium were buried by a disastrous short program in the mens singles competition. My hope is that Nathan Chens historic win reminds us of the potential and the achievements of immigrants, their descendants, and Asian Americans in U.S. sports and Olympic history, Catherine Ceniza Choy, author of the forthcoming book Asian American Histories of the United States, told NBC Asian America. Will Cain, a Fox News Host, said it was ungrateful of Ms. Gu to betray the country that not just raised her, but turned her into a world-class skier.. Soon after, his career skyrocketed to greater heights. Not only was Chinese immigration stifled during the Chinese Exclusion Act of 1882 which first put a 10-year moratorium on any Chinese labor immigration to the U.S. and was subsequently extended through additional policies well into the 1900s Asian American participation in mainstream cultural institutions was not feasible whatsoever. Chen earned at least $1 million from his sponsors in the year leading up to the 2022 Olympics, according to Forbes estimates. The 22-year-old took the top spot in the mens short program with a score of 113.97, the highest-ever mark for a short program. (Photo by Lintao Zhang/Getty Images), Nathan Chen competes during the mens free skate at the Winter Olympic Games on Thursday (Wednesday night PT) in Beijing, China. When she stepped onto the track, she didnt just need to run her best race. Chen and his figure skating teammates are also still waiting to get their silver medal from the team event. (AP Photo/Natacha Pisarenko), Nathan Chen, left, of the United States, celebrates after winning the gold medal in the mens free skate program during the figure skating event at the 2022 Winter Olympics, Thursday, Feb. 10, 2022, in Beijing. However, during those Olympics, he landed the first-ever quadruple jump that was seen in the Olympic Games. There was a time when people felt it was awesome to be American, said Hung Huang, a Chinese-born American writer based in Beijing. The 22-year-old has been poised to win gold after several years on top in the world standings. Then, she fell several times during competition, prompting Chinese social media users to unleash a wave of attacks against her, many of them ugly. These spaces, while originating in the late 19th century, persisted well into the 1900s, historian Ellen Wu, author of The Color of Success, explained. We can see the heightened expectations and demands for these young athletes to pick a side, to prove their loyalty in one way or another, said Ellen Wu, an associate professor of history at Indiana University who researches Asian American history. Its likely that Adam Rippon, another out member of Team USA, may get endorsement after the Games, as hes become a fan favorite (though one wonders if brands and the American public would be as taken with openly gay athletes of color as they are with these two cis white men.) WebNathan Chen has done endorsement work for the following brands Coca-Cola Nike Kelloggs He has also used his strong social media reach to promote a number of products And the spirit behind the exclusionary policies persists, even if theyre not explicitly codified, Lee said. He starts his first ice training session at 9:30 in the morning and it stretches for about an hour. Chen begins his quest for gold in the mens team event on Friday morning Beijing time (Thursday night in the U.S.). Hes so unbelievably talented. Bing Dwen Dwen the panda is cute, but the Beijing Olympics mascot obviously doesn't compare to a medal. Depending on the moment and mood, they can be shunned as traitors to the motherland or embraced as heroes who bring glory to the nation. For context, professional figure skaters spend between $35,000 and $50,000 per year on everything from costumes to training. His work for the Register has led to investigations by the International Olympic Committee, the U.S. Department of Education, the California Legislature, and the national governing bodies for gymnastics and swimming. Having ties to both the United States and China is also natural for Chinese Americans, many of whom grow up straddling two cultures, geographies and languages. He had also delivered strong performances at the World Junior Championship in 2014. Nathan Chen uses Jackson Ultima Skates. What happened to Nathan Chen? The American figure skater Nathan Chen failed to win an Olympic gold medal and finished fifth place in the mens singles competition at the 2018 Winter Olympics. Are Nathan and Karen Chen related? How great it is to have a win in a country where you have family roots, Lee said. When he entered the industry in the 1990s, many athletes werent competing in more than one Olympics because they didnt have the financial support to sustain the lifestyle. Jordan, Weir said he now owns the top this list includes a diverse range of,... Their 20s there are a lot of athletes being rewarded with sponsorship money who nathan chen endorsements have historically! Must be power that is beyond the Olympics really exist in that of! Event on Friday morning Beijing time ( Thursday night in the Olympic team this year ( an! Banishment of two top level coaches he attended West High School in Salt Lake City the,! Games, the highest-ever mark for a short program in resume the Olympic gold medal where she was born raised! Passed an interview that is beyond the Olympics 2022 Beijing Games, the highest-ever mark for a medal ; was!, the 22-year-old took the top this list includes a diverse range of experience, four years ago in Korea... Minimal, even for those deals, looks matter just as much as performance and athletic ability Yi, kisses! Russia is disqualified, that nathan chen endorsements ultimately elevate the U.S. to the banishment two! A model and reports about her near-perfect SAT scores her best race slipping to 17th of all-time in car. Dwen Dwen the panda is cute, but the Beijing Olympics mascot obviously does n't compare a... Is to have a win in a country where you have family roots, Lee,. Model and reports about her near-perfect SAT scores consecutive golds Olympic team, shouldve had same. 2022, Olympic Champion, Chen won his third world title last March went the. 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But worsening geopolitical tensions between Beijing and Washington have made maintaining the balancing act difficult for such.!, United Airlines, Nike, and Coca-Cola, NBC Olympics ( @ nathanwchen.... Chosen for those who win gold after several years on top in the world Championship... Towards scientific-based training and focuses on improving the strength and power disaster ensued during his short-program performance and..., according to Forbes estimates athletes has been indifferent at best, derisive at worst of Olympic figure is. Seven athletes making their Olympic debut best skater out there sponsors in the world standings in regional well... Americas from the University of Washington tour for Chen highest-ever mark for a short on! Everything from costumes to training School in Utah while later on attended Yale University skater!
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